Under 1500 Dollars at The Row: The Real Entry Point
Most people assume the entry price for The Row sits somewhere north of three thousand dollars. That is where the coverage lives, because the Margaux and the Marlo photograph well and resell loudly. The actual floor is far lower than that. Observed 2026 market prices put the start of the line at $590, with a real shelf of the row bags sitting between that figure and $1,500 — current catalogue, not outlet stock and not archive. You lose size here, and usually material weight, but you keep the construction logic, the palladium-plated hardware and the Made in Italy finishing that define the brand. The guide below sets out the shelf plainly, names the observed prices and identifies where it stops being good value.
What the Entry Shelf Really Is
The first thing worth understanding is that the sub-$1,500 group is not a diffusion line or a separate label. Every one of them is a catalogue piece sold alongside the five-thousand-dollar bags, in the brand’s own boutiques in Los Angeles, New York, London, Paris and Amagansett and through the same multi-brand stockists. What is traded away is scale and material, not standards. No large structured calfskin bag exists at this price anywhere in the current line-up, so what is on offer is either physically smaller or made in one of the house’s lighter materials. That is an honest exchange rather than a compromise, which is exactly why this shelf is the usual starting point for anyone new to the row fashion vocabulary. It also means the shelf is a shallow one — cross $1,500 and prices rise fast through the Park Totes and the Bourse Clutch into the main range.
Every Bag Under 1,500 Dollars, Priced
Below is the shelf as observed in 2026, arranged from the least expensive upward. Treat every figure as a market observation rather than an official tariff, because the brand publishes the row crossbody no master price list and stockists differ. Sizes and colourways come in and out of stock, so a model listed here can be temporarily unavailable without leaving the line. A second price appears on two entries because another size has been observed at that figure. If you find something dramatically below these numbers, read it as a warning sign and not a discount; that logic covers every listing of the row for sale you encounter secondhand. If function matters more to you than budget, read the right-hand column first.
| Model | Observed 2026 price | Shape |
|---|---|---|
| Double Travel Wallet | $590 | The flat wallet, and the lowest-priced way in |
| Boone Tote | $900 | A light tote in the smaller size |
| Cecily Mini Tote | $950 | Mini tote, meant for the hand |
| Ray Pouch | $950 / $1,100 | A zip pouch, observed in two sizes |
| Large Boone Tote | $950 | Boone in the bigger body |
| Travel Pouch | $990 | Flat case for travel |
| Sally | $1,000 | A small bag, and the first four-figure step |
| 90’s Bag | $1,090 | Soft shoulder bag; one of the signature silhouettes |
| Brian Tote | $1,100 / $1,200 | The tote, observed in two sizes |
| Mini Barn Tote | $1,200 | Compact tote |
| N/S Park Crossbody | $1,290 | Crossbody from the Park family |
| Lori | $1,350 | The shoulder bag |
| Rene Crossbody | $1,350 | The crossbody |
| Half Moon | $1,390 | Crescent-shaped shoulder bag; official 8 x 13.5 x 2.5 in |
| Squared Compact Clutch | $1,390 | The structured compact clutch |
| Idaho | $1,420 | Top-handle bag, with the XL version observed at $1,690 |
| 90’s Shoulder | $1,450 | A shoulder version of the 90’s silhouette |
If You Are After a Bag, Not an Accessory
Since half the shelf consists of pouches, wallets and mini formats, the useful question is which entries function as a daily handbag. Three entries stand out on the observed line-up. The Half Moon at $1,390 is the strongest of them, being a signature silhouette rather than a supporting piece, with an official dimension of 8 x 13.5 x 2.5 inches — a figure worth quoting carefully, since published measurements conflict between sources. A leather version of the same bag has been observed at $1,690 through a stockist, showing how quickly the material step carries you off this shelf. The other genuine handbag at entry level is the 90’s Bag at $1,090, which carries one of the four silhouettes that anchor the whole catalogue. If a tote suits you, the Brian totes at $1,100 and $1,200 and the Boone pair at $900 and $950 cover the carry-everything role for less.
If You Would Rather Start as Small as Possible
Plenty of buyers want to own the construction rather than the silhouette, and that is a legitimate reason to begin at the very bottom. At $590 the Double Travel Wallet puts the leather, the stitching and the edge finishing in your hand for the least money the brand asks for anything. Doing the same job with slightly more presence are the Ray Pouch at $950 and the Travel Pouch at $990, both of which live inside larger bags comfortably. Sally at $1,000 and the Cecily Mini Tote at $950 arrive at the point where a small object starts to behave like a bag. None of these will be mistaken for a Margaux, and none of them carry the resale profile that the signature shapes do. What they buy is direct experience of the material standard before committing four or five thousand dollars to a row bag you have only seen photographed.
What You Are Paying For at This Level
It helps to know what is being funded when the price is under $1,500, because the answer is not the same as at the top of the range. The construction standards do not change: the same restrained exterior with no logo plaque, the same small side stamp, the same matte or brushed palladium-plated fittings. What changes is the quantity and grade of material and the amount of hand-finishing that a smaller panel requires. That is why a pouch and a large structured top-handle can come from the same workshop discipline and sit four thousand dollars apart. Listed below are the practical consequences for a first purchase. None of these is a deal-breaker, they are just what the entry shelf is.
- Less hardware comes with smaller formats, and hardware is where a lot of the cost sits on bigger bags
- Compared with structured calfskin, lighter materials are less serviceable over time
- Non-leather pieces — canvas, nylon, sisal — cope least well with water and wear
- Shape holds less dramatically on a small bag, so the structural signature reads less clearly
- At every price point in the range, seasonal colours are the ones that discount hardest later
How the Entry Shelf Performs Secondhand
Resale is why many buyers look at this brand in the first place, so it deserves a straight answer rather than a sales pitch. The Row recorded 97% brand-level value retention in the Rebag CLAIR 2025 report, crossing into the top tier for the first time and placing behind only Telfar, Hermes and Goyard. Within that, the Half Moon shoulder was recorded at 106% retention and the N/S Park Tote at 146%, the strongest performer in the line. Separately, the 90’s Bag has been flagged as a riser, reported eBay search volume being up around 55% year on year as of April 2025. Every one of those figures is observed market behaviour and not investment advice, and the effect is narrow: black and neutral calfskin in the signature silhouettes holds value, while canvas, nylon, sisal and seasonal colours discount. Two of the strongest results on record therefore sit on or close to this shelf, which is rare for an entry tier.
A Buying Order That Works
Coming to the range for the first time, sequence counts for more than budget. The mistake is buying the cheapest thing available and concluding the brand is overpriced, because a $590 wallet cannot demonstrate what a structured bag does. The better route starts with function, checks the silhouette against your actual carry, and only then looks at the number. New from the brand’s own store or an established multi-brand retailer removes authentication risk altogether, worth something at this price. Buying secondhand, stick to the platforms that authenticate in hand and stay sceptical of anything far below the figures above. Below is the order that produces the fewest regrets among first-time buyers of row handbags.
- Start by fixing the format — tote, shoulder, crossbody, clutch or pouch
- Take only the entries in that format from the table above onto your shortlist
- Handle one in a boutique or stockist if you can, since these bags photograph badly
- Choose black or a neutral if resale matters to you at all
- Buy new at this level unless the secondhand saving is genuinely large
- Read anything priced in the low hundreds as a counterfeit signal rather than a bargain